As a busy entrepreneur, you are probably a little hesitant to add another marketing platform to your already busy schedule. There are so many reasons why Pinterest is an incredible platform and why your business needs to be on Pinterest, too. As a Pinterest Manager, I’ve seen the powerful results first-hand that Pinterest can offer entrepreneurs. It’s just a matter of using the right strategy and knowing how Pinterest works.
In this post, we will dive into everything you need to know about using Pinterest for business and how to use Pinterest the right way.
The Benefits of Having a Pinterest Strategy for Business:
There are so many benefits to using Pinterest and it truly is one of the best organic traffic platforms out there. It’s important to note that Pinterest is not a social media platform. It is a visual search engine, which does mean that it is a long-term strategy. You won’t see results right away, it normally takes about 3-6 months of consistency, optimization, and strategy, to see the results and reach you’d like.
It is so worth the initial investment of time because once you get results, you will have results long-term.
With Pinterest you can:
- Reach a new audience.
- Increase traffic to your website, blog, and sales pages.
- Increase exposure for brand awareness and showcasing products.
- Grow your email list and fill your sales funnel with warm leads.
How to Use Pinterest for Business:
As I mentioned, the three most important things for using Pinterest successfully are: consistency, optimization, and strategy.
With Pinterest being a search engine, consistency is important. You need to have patience and make sure to pin consistently to see results. You have to stay up on your strategy, create fresh content and fresh pin designs on a regular basis. The algorithm loves fresh content and fresh pins!
As a search engine, optimization is so important. You have to optimize your account, your boards, and your pin designs so that they can be indexed and found by the right audience. In order to correctly optimize your account profile and pins, you need to do keyword research.
The right strategy is half the battle. You have to create a plan for how you want your account and pins to rank, what keywords you’re going after, how often are you going to post content, etc.
With Pinterest or any search engine, you have to do the research to understand your ideal customers or audience to know what they would be searching for.
Most people know how to get traffic from Facebook or Twitter, but Pinterest is a platform that’s being used more and more for organic search. It can be powerful in driving traffic back to your site.
Is Pinterest Right For Every Business?
The easy answer is almost every business. The audience on Pinterest is huge, it’s not just about recipes or craft projects! The only business I wouldn’t recommend spending too much time on Pinterest is businesses that are strictly 100% local. However, if you are a business that operates online, you can use Pinterest successfully to grow your business.
This includes coaches, consultants, course creators, bloggers, wedding photographers, and everyone in between.
If you want to put more of a focus on your Pinterest marketing, feel free to reach out or take a look at our Pinterest management packages to see how we work. We thrive on helping entrepreneurs tap into the power of Pinterest.
Don’t Have A Business Pinterest Account Yet?
Pinterest works for all kinds of businesses, from online stores, and content creators to multi-channel retailers. It’s free to sign up and easy to get started.