Let’s uncover the power of Pinterest Managers and their impact on your brand’s online presence. Join us as we answer the question, “What does a Pinterest manager do? The vital skills they possess, and why they’re essential for your business. So, grab a cup of coffee, and let’s delve into the world of Pinterest management together!
What is a Pinterest Manager? Understanding the Role
A Pinterest Manager is a specialist who enhances your brand’s presence on Pinterest by crafting a tailored SEO strategy, increasing visibility, authority, and sales while managing your content and analytics.
They handle all the posting and tracking, so you see more website visits and engagement.
The best part? They save you a lot of time, letting you focus on the bigger picture.
Curious about the difference they can make for your brand?
Let’s dive in!
The Essential Skill Set: The Pinterest Manager’s Toolbox Unpacked
Let’s break down the unique mix of skills your Pinterest manager brings to the table:
1. Pinterest SEO: A Pinterest manager needs to be an expert in using SEO and conducting keyword research to drive more traffic by understanding and targeting your ideal audience each month.
2. Content Creation: They can craft visually appealing and engaging copy for your pins that resonate with your target audience.
3. Strategic Planning: They are skilled in developing and executing comprehensive Pinterest marketing strategies aligned with your business goals.
4. Data Analysis: A Pinterest manager is skilled in tracking and interpreting key metrics from Pinterest analytics to identify what’s working and what’s not.
5. Staying updated with Pinterest’s do’s and don’ts: Stay current with Pinterest trends and best practices to keep content fresh and relevant.
6. Tech Savvy: Understanding of Pinterest’s tools and features, including Rich Pins, Pinterest Ads, and analytics platforms.
7. Collaborative Skills: Ability to work with cross-functional teams, including content creators, designers, and marketers, to ensure a cohesive brand presence.
8. Creative Problem-Solving: Innovative approach to overcoming challenges and capitalizing on opportunities within the Pinterest platform.
9. Creative Design: Skilled at designing visually compelling pins that not only capture attention but also encourage clicks.
Setting the Course: Responsibilities of a Pinterest Manager
Let’s explore the core responsibilities of a Pinterest Manager, including strategic planning, trend adaptation, platform monitoring, research and analysis, and performance assessment.
Strategic Planning: Developing and implementing Pinterest SEO strategies to increase content visibility and align with business goals.
Trend Adaptation: Staying updated with Pinterest trends and seasonal content shifts to ensure relevance and engagement.
Platform Monitoring: Keeping track of Pinterest updates and changes to refine and adjust strategies as needed.
Research and Analysis: Conduct thorough research on content, services, or products and understand user intent to guide strategic content creation.
Performance Analysis: Utilizing analytics to assess pin performance, engagement levels, and overall strategy effectiveness.
Behind the Pins: Tasks Handled by Your Pinterest Manager
Discover the array of tasks your Pinterest Manager handles to optimize your brand’s Pinterest presence, from keyword research to strategic consulting.
Keyword Research: Identifying and organizing keywords into a strategic bank for ongoing content optimization.
Content Creation: Designing visually appealing pins and templates optimized for SEO to enhance reach and engagement.
Content Scheduling: Timing pin releases strategically to maximize traffic and engagement from the target audience.
Account Optimization: Performing audits, setting up keyword profiles, and creating fresh boards for better business positioning on Pinterest.
Community Engagement: Actively interact with the Pinterest community, respond to comments, and participate in group boards to foster engagement.
Consulting and Advising: Offering insights and recommendations on content direction to ensure alignment with Pinterest’s best practices and client objectives.
Pinterest Marketing Services Demystified: Ways to work with a Pinterest manager
Find out how you can team up with a Pinterest expert in various ways, from them taking care of everything to working together or doing it yourself. Explore common Pinterest marketing services to grasp the basics of what they offer.
Account Optimization: Whether setting up a new account or revamping an existing one, a Pinterest Manager ensures your profile is polished and aligned with your business objectives, laying a solid foundation for success.
Full-Service Management: This all-inclusive service takes the entire Pinterest workload off your shoulders, covering strategic planning and daily operations so you can concentrate on other business aspects.
Strategic Consultations: A Pinterest Manager offers tailored advice and actionable plans through personalized strategy calls to align your Pinterest activities with your marketing goals.
One-Day Intensives: Spend a focused day with your Pinterest Manager to comprehensively optimize your Pinterest strategy, from profile setup to funnel effectiveness, ensuring you’re primed to attract and convert traffic.
Guided Management: Ideal for hands-on business owners, this service combines your direct involvement with expert guidance, including quarterly strategy sessions and ongoing support, to keep your Pinterest efforts on track.
Keyword Research Bank: A crucial part of Pinterest SEO, this service equips you with a list of targeted keywords specific to your niche, simplifying content optimization and audience targeting.
“Deciding what not to do is as important as deciding what to do.”
Jessica Jackley.
Unlocking Time and Expertise: Why do businesses need a Pinterest Manager?
Saving Time: They handle Pinterest tasks, allowing businesses to focus on core activities.
Providing Expertise: With in-depth knowledge of Pinterest’s best practices, they craft strategies to enhance brand visibility and engagement.
Creating Visuals: They produce eye-catching pins that attract and direct audiences to your website.
Ensuring Consistency: They maintain a consistent brand message across your Pinterest account.
Keep Up with Trends So You Don’t Have To: They adapt your strategy to incorporate the latest Pinterest trends and features.
Difference between social media managers and Pinterest managers
| Category | Pinterest Manager | Social Media Manager |
|---|---|---|
| Expertise | Specializes in Pinterest as a visual search engine | Proficient in various social media platform |
| Focus | Strategy, SEO, and staying updated on algorithm change | Posting content, engagement, and growth |
| Platform Type | Visual search engine (3rd largest after Google & YouTube) | Social media platforms |
| Core Responsibilities | Keyword research, SEO, algorithm management, strategy | Content posting, engagement, growth |
| Engagement Expectations | Adapts to Pinterest-specific engagement expectations | Follows social media engagement norms |
| Marketing Approach | Tailors strategies for Pinterest’s unique nature | Utilizes general social media marketing tactics |
| Trial and Error | Emphasizes experimentation and detailed record-keeping | Less reliance on trial and error |
Eager to pass the Pinterest torch to a pro? I’d love to hear from you!
Explore the ins and outs of my top Pinterest marketing services, or book a free call to discover how Pinterest marketing can turbocharge your brand’s visibility, authority, and sales.
Not sure if you’re ready?
If you’re considering incorporating Pinterest into your digital marketing strategy but still are unsure if your business is ready for the platform, explore its potential with our concise, 30-minute mini-course, “Pin-Ready Blueprint.” This free resource quickly assesses Pinterest’s fit for your brand, offering essential insights to guide your decision. Jumpstart your Pinterest journey today and see if it aligns with your growth goals.
