In this blog post, we will talk about the newest viral app in town: Shuffles by Pinterest.
By now, you are probably crossing your fingers not to have to figure out yet another social media platform. However, since Shuffles made it to App Store’s Top Chart despite being invite-only, you might be interested in at least being aware of what’s happening with the platform.
So perhaps you are wondering,
- Should your business have a presence in Shuffles?
- Is it worth your time?
Let’s dive in.
The Basics about Shuffles
What is Shuffles by Pinterest?
According to their app store description, Shuffles is:
“A new app designed for collective collaging. Want to curate a festival outfit? Visualize your dream bedroom. Moodboard, your current aesthetic vibe? Or express yourself by creating something beautiful, strange, or funny? You’ll love Shuffles.”
In other words, Shuffles is the digital version of collecting magazines, browsing them for hours, cutting images, and pasting them until you’re happy with your composition. With the bonus of having no mess, no clutter, no hoarding, and the ability to easily add animations and visual effects.
What does the Shuffle app look like?
Here is a sneak peek of how the app looks
What are Shuffles’ main features?
- SNAP exactly the objects you want using the camera
- FIND INSPIRATION in our massive photo library
- CUT OUT objects from an image with a single tap
- LAYER, ROTATE, and RESIZE objects into collages
- ADD ANIMATIONS AND EFFECTS to make your Shuffles pop
- SHARE PRIVATELY with friends to collaborate on creative projects
- *REMIX other peoples’ Shuffles to put your own spin on someone else’s creation
How do you create a shuffle?
With its patented technology, Shuffles makes it super easy to cut out an object from an image with a single tap.
Here is how that looks
Where can you source images for your Shuffle?
- -Your phones photo library
- -In-app Stickers feature
Who is Shuffles for?
Shuffles became viral on Tiktok due to its popularity amongst Gen Z. However, older generations that grew up cutting images out of magazines are falling in love with the app too.
Can you use Shuffles as a marketing tool for your business?
The definitive answer is yet to be seen. But one feature of the Shuffles app that has brands & influencers excited is that each image pulled from Pinterest is automatically linked to its source URL and the Pin.
How are brands currently using Shuffles?
Some brands & content creators are jumping in to figure out how to take advantage of this new platform.
Here is what we’ve observed:
- Adding their creations as IG stores and posts
- Posting them as Idea Pins
- Create a Collage Contest or Challenge
- Shuffles Templates to Share with Your Clients
- Host a ReShuffles Contest
Advantages & Disadvantages of Shuffles
Pros of Shuffles
- Claim your username early
- Fun to play around to relax & take a break
- Enjoy the self-expression work of the users
- Get your content in front of the Gen Z
Cons of Shuffles
- Invite only
- Not available for Android users
- Not available outside
- Too much content on Taylor Swift and Harry Styles
- Can be an extreme time sucker (guilty!)
But what can you do if Shuffles is not available in your region
Are there alternatives to Shuffles?
You might not know this, but the Fruitfulab Team is fully remote and based in different parts of the world.
Since Shuffles is only available for Iphone and in some regions, our team members were disappointed not to get access and started looking for alternatives.
Here is what they found:
Photoleap: You’ll Never Believe What You Can Create On Your Phone
Photoleap is a graphic creation and editing application developed by Lightricks that allows you to create amazing images from your phone in a matter of seconds, whether for Android or iOs system.
It’s a pretty user-friendly app, with loads of inspiration and tricks that take you step by step to edit like a Pro.
It has various fonts and styles that will allow you to create Instagram stories, reels, posters, flyers, or simply a nice collage of your puppy.
Photoleap uses AI like many other image generation and editing apps. You have to describe textually what type of image you want to create and choose a style, from Anime, Hyperreal, or Astral to tattoo style.
For example: “Pancakes with strawberry” and voila.
Although some images do not always match the written instruction, trying out the different styles is quite entertaining. It has various effects and filters that will blow your mind and make you have a good time trying and experimenting with your photos. You can create Pro-level collages without the need for advanced design tools.
It is an app with some free features, but Photoleap is worth it in the Pro version as you will have complete freedom to use the different tools and templates from creative creators worldwide. It is an excellent option to edit and create inspiring graphics in a brief time.
Still, as a business owner, you sit there and think, oh god, please, tell me that is not another social media channel I need to keep up. The good news is that it is not…at least not yet, and who knows, it might never be.